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By: Kate | March 14, 2016

I work in the field of addiction, and the majority of my clients have an addiction to alcohol. You'd think that if problem is too much alcohol, then surely the solution is simple. Just stop. Just don't drink. How hard can that be?


Pretty damn hard, as it turns out. Delving into addiction opens a world of complexity. First, there is the issue of habits, behaviour patterns repeated over and over again until they are hard-wired into the brain. Then there is the super-charging of the brain's reward system, exaggerating the value of the alcohol and ramping up the drive to obtain it. And then there is the paradox of willpower: if someone can apply self-control in one area of their life (and I see many otherwise high-achievers), why can't they appl...

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